There is a method to the madness and we constantly refine both! Below you will see how we have managed success through a collaborative process that adjusts based on the needs of our clients. But, this will be our little secret...just kidding...or maybe not...yeah...just kidding.
glorious collaboration. managing processes, milestones, heartbeats and caffeine
1. discover
First, we'll listen.  We want to understand your mission, values and objectives. We also want to be clear on your demographic, how they communicate and what speaks to them.  This first step is the foundation and puts us all on the same page as we move forward with planning.
steps
goals assessment
demographic assessment
identify usability issues
website usage analysis
competitive research
2. plan
Let's talk about how we are going to meet your goals. We will prioritize, determine the creative and technical requirements, put down timelines and milestones, and put together the necessary team of professionals to tackle the project's deliverables.
steps
goal prioritization
content brief
project vision + roadmap
creative + technical assessments
spec document creation
internal team creation
3. concept
This is the creative phase. We formulate solutions and work on the visual and strategic details of the project. In short, we start solving your problems. We will provide you with style direction and continue to collaborate, tweaking the solutions and direction as we learn even more.
steps
conceptual design + workflow
style guides
system requirements assessment
user interface specifications
4. build
Now we make it work! In the web world everything up to this point has been about blueprints. Now, we get the nails, hammers, and glue guns out to take all the fancy design and make it interactive. We add all the bells, whistles and messaging in that is necessary to really turn some heads.
steps
scripting work
it infrastructure assessment
3rd party application setup
development support setup
5. release
Put some legs on that baby and let her run! The design and development has undergone extensive testing, quality checks and content reviews. With everything ready, we work with the necessary parties to ensure the project goes "live" without hang-ups or finger-pointing.
steps
quality checks
measurement + analytics systems
project goes "live"
pr + media announcements
6. monitor
Depending on the scope and type of project we either provide you with a set of tools to monitor and track your project online, or have already setup a system to give you access to the information you need. We wrap the project up and take a look at efficiency, effectiveness, and other internal items that we can build and grow upon - adding more value to our relationships and maximizing your dollars.
steps
analytics tracking
post-project evaluation
future phases plan
begin next phase